People Power: Why A Positive Candidate Experience Matters
February 22, 2017 Olivier Pestel
According to LinkedIn’s Talent Trends report, 83% of talent said a negative interview experience helped change their mind about a company they once liked. With social media so prominent, a disastrous candidate experience can damage brand image, deter future applications and impact your bottom line.
Here’s why a positive candidate experience matters.
- Top talent might not apply
The candidate experience starts with the job advertisement and the application process. Poorly worded job advertisements, a lack of detail or convoluted applications that take too long to complete can deter candidates from even applying for the role.
If you aren’t getting quality applicants, it might be time to review your recruitment process, and ensure you’ve got realistic job previews and a simple, streamlined application model in place.
- Word of mouth referrals
Candidates who have a positive experience during the recruitment process are more likely to recommend your company to others, and consider your company for future vacancies if they weren’t successful the first time around.
Provide a poor experience however, such as taking weeks to decide on a shortlist or failing to inform candidates they have been unsuccessful, and they are equally likely to actively discourage others from applying.
Simple steps, such as regular communication with candidates to keep them up-to- date on the progress of their application, and seeking feedback from candidates about the recruitment process, can be powerful tools in providing a positive candidate experience.
- Financial repercussions
The financial repercussions of a negative experience can be significant to your bottom line. The Australian National University estimates that the cost of hiring to the interview stage alone can be up to $10,000. When the star candidate turns down the role due to an undesirable interview experience, these costs can rise further with a repeated recruitment process.
- Social media can amplify damage to your reputation
The rise of professional networking websites and social media has made it easier than ever for candidates to communicate in industry circles about their application experience. A company or recruiter with some questionable applicant treatment and recruitment methods could draw ire among social networks, leading to a tarnished reputation.
Never underestimate the power of a positive candidate experience. People power is a persuasive tool in the quest for top talent, and how you treat your candidates can have a big impact on your bottom line.